Skip to main content

Google’s New Image Format “WebP”, plans to kill JPEG

Image representing Google as depicted in Crunc...

In its continuing attempts to make the web faster, Google is trimming down the size of image files, which make up about 65% of the bytes on the web. Google announced that it is releasing a developer preview of a new image format WebP.

An alternative to the JPEG format, which is typically used today for web pictures and images, WebP should "significantly" reduce the byte size of images, Google promises.

In the blog post by Richard Rabbat, Product Manager -

Most of the common image formats on the web today were established over a decade ago and are based on technology from around that time. Some engineers at Google decided to figure out if there was a way to further compress lossy images like JPEG to make them load faster, while still preserving quality and resolution. As part of this effort, we are releasing a developer preview of a new image format, WebP, that promises to significantly reduce the byte size of photos on the web, allowing web sites to load faster than before.

 
Labels:

Comments

Post a Comment

Popular posts from this blog

Your Google Apps Account is Changing

Google is about to make more of its services available to organizations with Google Apps accounts. This is an early adopter phase, and all domains may not get this option to move to the new infrastructure. What this means for you: In addition to the core suite of messaging and collaboration applications, Google Apps users may now access many more Google services with their Google Apps accounts.     Those who are eligible for this early adoption, Google Apps administrator will be presented with the above banner to start with the migration. In your organization, you can transition selected pilot users and admins, or you can start the transition now for all your users. The transition for pilot users can be reverted if necessary. After successful transition, your users will now be able to use other Google popular products like AdSense, AdWords, Alerts, Analytics, Android, Blogger, Finance, Google Desktop, News, Orkut, Reader, Voice, YouTube (Full list here ). Als...
Post a Comment
Read more

How to Turn Your Android Phone into a Fully-Automated Superphone

What if your phone automatically went silent when you step into the movie theatre? Texted your significant other when you finished your long commute? Or automatically turned down the volume when a particularly loud friend called? It can; here's how. Android application Tasker gives you total rules-based automation for your Android phone. It's not free, but it offers a free 14-day trial download. Tasker can do nearly anything on your phone. It's mostly limited by your imagination. Here are some up-front ideas about neat automations that come to mind: • Set preferences for each application: Give the Kindle app a longer screen time-out. Make Maps or Foursquare automatically turn on GPS, and have a file browser launch when you trade out SD cards. Have your music and other audio apps lower the volume to 50 percent when you plug in headphones, so you never get a way-too-loud moment. • Time of day automation: Make your phone go into airplane mode overnight, but re-conne...
Post a Comment
Read more

Windows Phone 7.5 Tango Officially Renamed As ‘Refresh’

The next version of Microsoft’s Windows Phone operating system after Mango 7.1 is officially renamed as ‘Windows Phone 7.5 Refresh’ – according to the head of Windows Phone division for Microsoft Italy.     According to Italian version of the post , 7.5 Refresh update will mostly be an update to the minimum specs of the devices it’ll be able to run (minimum RAM requirements is dropped from 512 MB to 256 MB). Other updates which may include in this release are better media messaging, location awareness icon, export and manage contacts to SIM card. The next major update after ‘Refresh’ is called Windows Phone Apollo (probably Windows Phone 8) could certainly be an exciting release from Microsoft. This Apollo update may have BitLocker kind of support on mobile devices, multi-core support. [ via ] [ Image ]
Post a Comment
Read more